Cricket Wireless is a communications company that offers unlimited calling plans to over
millions of customers. Always on the lookout for unique marketing tools, they wanted to use large storefront windows to get their message out and didn't want to be locked into outdated messaging - nor did they want to block the view.
Cricket Wireless is a communications company with a national presence. They wanted to place dramatic full window messaging in their storefronts, but didn't want to get locked into outdated messaging within a short time. They also needed the window graphics to not obscure the view into and out of the store.
Using their current brand assets, we created a series of messages customized to each store to clearly communicate the promotional offer. The messages were printed on a unique combination of substrates that permitted viewing into and out of the store for security purposes, as well as allowed Cricket to replace elements inexpensively when needed.
The final design was produced and installed by RAD Graphics. Cricket is able to replace the graphics on individual windows - saving time and money yet maintaining the overall brand message.
Art Direction, Creative Design, Print Management & on-site Installation
Marketing Director for the Pittsburg region, Cricket Communications
Client Approved Artwork Proof
Photograph of Final Installation
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