Cricket Windowscapes

Cricket Wireless is a communications company that offers unlimited calling plans to over
millions of customers. Always on the lookout for unique marketing tools, they wanted to use large storefront windows to get their message out and didn't want to be locked into outdated messaging - nor did they want to block the view.

Overview

Cricket Wireless is a communications company with a national presence. They wanted to place dramatic full window messaging in their storefronts, but didn't want to get locked into outdated messaging within a short time. They also needed the window graphics to not obscure the view into and out of the store.

Strategy

Using their current brand assets, we created a series of messages customized to each store to clearly communicate the promotional offer. The messages were printed on a unique combination of substrates that permitted viewing into and out of the store for security purposes, as well as allowed Cricket to replace elements inexpensively when needed.

Results

The final design was produced and installed by RAD Graphics. Cricket is able to replace the graphics on individual windows - saving time and money yet maintaining the overall brand message.

Services Utilized

Art Direction, Creative Design, Print Management & on-site Installation

 

"Working with RAD on our windowscapes was an absolute treat! From the creative design to the professional installation, the result was a striking, brand compliant solution that transformed our windows into large scale marketing tools that really help our stores get noticed on the street. We couldn't be happier with the outcome!"

Grace K.
Marketing Director for the Pittsburg region, Cricket Communications

Client Approved Artwork Proof

Photograph of Final Installation

 

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